RED HOT CATERING
Hint: it's all in the presentation
by diana Smith
Texas Meetings + Events, Winter 2008
It's all about presentation
When it comes to catering, meeting planners are always looking for the perfect recipe for success. In today's inspired world, catering has risen to new heights - literally! So toss out the tired tidbits, jettison boring buffets. Instead, look for jaw-dropping displays and eye-popping presentations that make a statement. Signature martini, anyone?
"It's a given that a caterer has to have good food and provide value," says Dayne Sullivan of Adventures in San Antonio, a meeting planner who travels across the country to produce spectacular events. "What we look for is someone who goes the extra mile, and today, it's all about presentation," he says.
"In San Antonio, everybody does chips and salsa, and everybody does a plated dinner. What puts you a notch above is how it is presented." Think shrimp cocktail in tall shot glasses, vibrant red cocktail sauce pooling on the bottom, tails artfully arching over the edge. Or bite-sized steak tartare with wasabi dressing - tiny bites gracing Asian spoons.
Today's extravaganzas demand exciting choices - not only the food but the centerpieces, floral arrangements and place settings, too. A kind of modern art, today's ornate settings include decorated glass plates, square plates, metalware, curvaceous plates and ceramics in every color imaginable.
"These artful designs add a new element," says Sullivan. "We love it when our clients say, 'It is so beautiful, we hate to eat it.'"
VERTICAL AND SUSPENDED DISPLAYS
Imagine a stack of martini glasses with parsley'ed rims seeming to float effortlessly in mid-air. The breathtaking display is actually suspended on glass trays by wires for an awe-inspiring look. Or try specially designed buffet tables that have gone vertical. Food is transformed on these unique displays, presented on a series of round, up-and-down tiers or ladder-like vertical displays. Best of all, they allow 360-degree access, a feature guests love. Event attendees can say good-bye to waiting in long buffet lines!
INTERACTIVE CHEF STATIONS
What's more fun than a flaming stir fry or pan-seared sea bass made right in front of your guests? Chefs are part of the entertainment in action stations where guests can be amazed and engaged.
Janet Parr, a former meeting planner for the cosmetics industry turned caterer, says many guests today expect over-the-top presentations. She and her husband, Brad, owners of No Worries Catering in Carrollton, have been known to rent hundreds of evergreens for an event. "We try to make every event amazing." she says. Yet their top request is for the company's famous crab cakes made on-premises by a chef and served with a delicious, homemade tomatillo sauce. "people have us back each year just for the crab cakes," she says.
Leslie LaSorsa of The Catering Company in Austin says her company has been moving away from buffets and towards these types of stations. "we've done a fun crawfish etoufee and even oysters Rockefeller this way," she says. Other ideas include a mashed potato par, sizzling wok demonstration, quesadilla station or flaming crepes suzette show.
FINE DINING STATIONS
"FIne-dining stations are another take on the carving station, but one level up," says Cindy Lo, owner of Red Velvet Events in Austin, a full-service meeting planning company. "Examples of these include caviar stations, or imported cheese stations," she explains. "For clients who like the idea of fine-dining stations, but have limited budgets, we can get very creative in the presentation. For example, an elaborate (but relatively inexpensive) ice display can feature ice sculptures and a bed of shaved ice holding a fabulous array of clam shells with caviar on top."
GO GREEN
"Many clients are asking for environmentally friendly practices now," continues Lo. These can include using green cleaning supplies, conserving water or using reusable dishes, cups and utensils.
The world's leading natural and organic grocer, Whole Foods Market, offers catering with a sustainable focus in many cities. The company's commitment includes purchasing organic, locally grown food whenever possible, recycling plastics, glass and aluminum and using biodegradable waste such as leftover food for composting
MONOGRAM IT
Personalize your event with a monogram. Everything from ice slides and sculptures to canapes have initials or logos on them these days. Sullivan says delicious winter soups such as butternut squash or pumpkin are popular now. Imagine a presentation with initials or a logo piped on top.
SIGNATURE COLORS, SIGNATURE DRINKS
Enter a magical world of twinkle lights or set the stage for the entire evening with an explosion of a branded company color or favorite hue. Echo the mood with signature drinks of the same color. Vodka infused with fruit forms the base for light cocktails and can be named to reflect your special event. Scrumptious mocktails of flavored lemonades continue the theme for guests who prefer non-alcoholic beverages.
| Buy your tickets now for the Make-A-Wish: A Night of Island Wishes at Roy’s. Limited seats. |
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Alan Godfrey, Executive Vice President, Marketing & Business Development Lombardi Software, Inc.
"When I work with the Red Velvet Events team, I know I’m going to get a memorable event for Chinatown Center and for the Asian-American community in Austin. We just produced the largest Chinese New Year celebration ever in Austin, and the RVE team made it happen."
Alex Tan, CEO, Tan International Group & Chinatown Center
"Can’t ask for much more when it comes to working with an event management company – Cindy and her team are extremely organized and they helped us turn around our event in a short time frame and most importantly, they handled all of our last minute changes! We’re a rapidly growing firm, and we need someone that can keep up with our pace."
Mickey Millsap, Vice President, uShip, Inc.
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Not only was working with RVE a total blast, it gave us the wedding of our dreams. RVE receives our highest recommendation, and we look forward to working with Cindy and RVE again."
Ella & Francisco
"Cindy’s services were invaluable in every aspect of the planning and execution of our event. She created the event’s theme and kept us on task. She was extremely organized and communicative throughout the planning process. Cindy was respectful of our limited budget as a non-profit organization and creatively stretched every dollar by negotiating great deals with vendors.
Knowing that the event details were in Cindy’s extremely capable hands allowed me to enjoy our fundraiser and effectively do my job as Development Director by greeting guests and raising money!"
Megan Heredia, San Juan Diego Catholic High School, Development Director
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Nicole Miller, CarMax, Grand Openings Manager
"What we envisioned as our dream wedding, Red Velvet Events helped made come true. From the walk down the aisle, to our first glimpse into the reception, it was a moment that took our breath away.
We are thankful for Red Velvet Events and for what it stands for – excellence. Cindy accommodated to our needs, was patient and professional, delivered quality work, and was a pleasure to work with. She referred us to extraordinary vendors and incorporated tradition into our wedding. We can truly say that our wedding is a day we will always remember. Thank you Red Velvet Events!"
Aloisy & Van
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Lauren Davis Director, Liemandt Foundation
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Representative Martha Wong, Houston, district 134
"Since I've known Cindy, she has never ceased to amaze me with her level of creativity, energy and eagerness to help. I could always depend on Cindy to exceed my expectations. Having known and worked with her at Trilogy, I know she will always put her customers' needs before her own."
Jeanne McNeil, Trilogy Software Inc., President of Trilogy Employee Foundation
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Ann Kim
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The night of the event, Cindy managed the entire party, making sure everything was taken care of to every last detail. She even took the time to bring her digital camera and capture candid photos of the event. Shelley and I were able to enjoy our evening and our guests without a worry in the world. Cindy handled everything like an industry expert and thanks to her services, the party was a great success..."
Melissa Arriaga
"Cindy, our wedding reception was amazing! Your organization shined through -- from the name place cards to the elegant menus you personally designed, to making sure the whole evening went just the way we wanted. We will definitely refer you to our other friends who are getting married."
Ardis Peterson

