"Defining a successful outcome can help you focus on the important points, whether you are planning for a quick team meeting in the office, an off-site teambuilding exercise or a holiday party," says Cindy Lo, founder of Red Velvet Events, an Austin-based meeting and event planning company.

Lo says the most memorable events begin with creative communication.

For example, she says, a Valentine's Day fundraising gala could feature a live auction for a diamond ring - all proceeds of which would benefit the...