Beyond the paper resume:
how to staff your company with
rock-star interns
by cindy y. lo
special events, february 2008
As owners of a boutique event management firm based in Austin, Texas, we have to get creative when it comes to staffing. We want to tackle the larger events but can't always afford to fire full-time employees. Our answer has been using interns.
I'm the first to admit that the goal here is not to hire just any intern or to saturate a team with interns. Instead, it's pinning down rock-star interns. For employers, here's help with identifying the rock stars from the duds, and for interns-to-be, here's the information on passing that crucial interview and rising to the top.
For employers: finding the rock-star intern
1. Be clear about your expectations. Specify the work hours, if the position is paid or unpaid, the work load, and the type of work involved. Besides looking for someone that can answer all questions "correctly," we're also looking for someone with the right attitude and work ethic.
2. Meet them face to face. Our in-house process is to conduct a minimum of two interviews. The first is an initial phone screen, and the second is face to face. If time permits, interviewees will have two face-to-face interviews: one with employee that he or she will report to and the final with me because I make all hiring decisions.
3. Ask them questions as if you're looking to hire them full-time. Don't ask interviewees standard questions such as, "What's your biggest weakness?" Instead, ask what his or her career aspirations are. Most importantly, ask why the individual wants to work for you versus the competition.
4. Have them do a trial run. If time permits, we generally as potential interns to work and event with us - unpaid - to test out their on-site problem-solving skills. This is a metric we can't seem to measure during an interview process alone.
5. Check their references. After the initial interview, call their reference. Then ask yourself is he or she fits your company's culture and work ethic.
Once you've hired someone, thank your intern for working hard.
For interns-to-be: stand out in the interview cycle
1. Mock interviews. If you have never done a formal interview, consider doing a mock interview with someone who can honestly critique your interview skills. Do you sound confident, or are you rambling?
2. Review your resume. I can't decide what bothers me more, poorly formatted resumes or resumes containing spelling errors. These mistakes make you look sloppy and, remember, first impressions do matter!
3. Follow up. We all work in a fast-paced environment, with the Internet fueling how quickly we expect people to respond. E-mails and voicemails can go into a balck hole by accident. Follow up if you don't hear back from a prospect in a timely manner after you've interviewed.
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"When our marketing team works with the RVE team, we know we have a sure formula for success. The RVE team is results-driven and extremely detail-oriented, just like Lombardi. Every time we work with them, we feel like all their energy is directed at our event."
Alan Godfrey, Executive Vice President, Marketing & Business Development Lombardi Software, Inc.
"When I work with the Red Velvet Events team, I know I’m going to get a memorable event for Chinatown Center and for the Asian-American community in Austin. We just produced the largest Chinese New Year celebration ever in Austin, and the RVE team made it happen."
Alex Tan, CEO, Tan International Group & Chinatown Center
"Can’t ask for much more when it comes to working with an event management company – Cindy and her team are extremely organized and they helped us turn around our event in a short time frame and most importantly, they handled all of our last minute changes! We’re a rapidly growing firm, and we need someone that can keep up with our pace."
Mickey Millsap, Vice President, uShip, Inc.
"Hiring Cindy and RVE to plan our wedding was the smartest decision we made during our engagement. A consummate professional, Cindy was available around the clock to answer our questions promptly and politely. Her knowledge of weddings and event planning put us at ease at every step in the planning process and helped us blend our families’ traditions, our personal tastes, and the needs of our guests into our big day. The day we got married, RVE took care of the “chores” while we focused on enjoying ourselves with our family and friends. Our wedding day was more fun, joyous, musical, and touching than we anticipated.
Not only was working with RVE a total blast, it gave us the wedding of our dreams. RVE receives our highest recommendation, and we look forward to working with Cindy and RVE again."
Ella & Francisco
"Cindy’s services were invaluable in every aspect of the planning and execution of our event. She created the event’s theme and kept us on task. She was extremely organized and communicative throughout the planning process. Cindy was respectful of our limited budget as a non-profit organization and creatively stretched every dollar by negotiating great deals with vendors.
Knowing that the event details were in Cindy’s extremely capable hands allowed me to enjoy our fundraiser and effectively do my job as Development Director by greeting guests and raising money!"
Megan Heredia, San Juan Diego Catholic High School, Development Director
"Working with Red Velvet Events was a pleasure. They handled all the logistics to ensure a successful Grand Opening and continued to provide support on the following weekends where traffic flow is the generally the heaviest. I was especially impressed with Cindy’s ability to think thoroughly on all the details and make sure we had a plan for everything."
Nicole Miller, CarMax, Grand Openings Manager
"What we envisioned as our dream wedding, Red Velvet Events helped made come true. From the walk down the aisle, to our first glimpse into the reception, it was a moment that took our breath away.
We are thankful for Red Velvet Events and for what it stands for – excellence. Cindy accommodated to our needs, was patient and professional, delivered quality work, and was a pleasure to work with. She referred us to extraordinary vendors and incorporated tradition into our wedding. We can truly say that our wedding is a day we will always remember. Thank you Red Velvet Events!"
Aloisy & Van
"Red Velvet Events was able to help me organize transportation, gift bags, dinner reception and the overall schedule for a team competition with only two weeks of notice. Their flexibility, organization and constant communication made me feel very secure about the success of the event. Red Velvet Events was a great choice for an event planner, and I look forward to working with them again to plan our competition next year."
Lauren Davis Director, Liemandt Foundation
"Red Velvet Events performed in a most professional manner and carried off a first time event very smoothly."
Representative Martha Wong, Houston, district 134
"Since I've known Cindy, she has never ceased to amaze me with her level of creativity, energy and eagerness to help. I could always depend on Cindy to exceed my expectations. Having known and worked with her at Trilogy, I know she will always put her customers' needs before her own."
Jeanne McNeil, Trilogy Software Inc., President of Trilogy Employee Foundation
"Having Cindy plan my husband's 30th birthday party was a life-saver for me. I just had a baby and did not have the time or energy to put this together. Cindy took care of everything - from invites and favors to scoping out potential venues and decorating the cake! She knew exactly the kind of party I wanted and was able to do it well under my budget. Cindy's enthusiasm, energy and her dedication to perfection made the night a huge success. I definitely plan on having Cindy take care of all my future parties."
Ann Kim
"My dear friend Shelley and I decided to throw a BIG party for our 40th and 30th birthdays. This was going to be, in our words, THE party of the year! We were introduced to Cindy, who willingly took on the project of planning a birthday bash in Houston, Texas. Shelley and I, both very busy with work, were extremely grateful at how flexible and accommodating Cindy was through the whole planning process.
The night of the event, Cindy managed the entire party, making sure everything was taken care of to every last detail. She even took the time to bring her digital camera and capture candid photos of the event. Shelley and I were able to enjoy our evening and our guests without a worry in the world. Cindy handled everything like an industry expert and thanks to her services, the party was a great success..."
Melissa Arriaga
"Cindy, our wedding reception was amazing! Your organization shined through -- from the name place cards to the elegant menus you personally designed, to making sure the whole evening went just the way we wanted. We will definitely refer you to our other friends who are getting married."
Ardis Peterson

