Mastering the Art of iPhone Photography

If you didn’t already know, our Instagram is a collective effort. While Cindy and LeeAnn are the main artists behind our ‘gram, our team sends photos of their eventful days to be published. Taking these photos is not as simple as you think, though, so LeeAnn gave us some basic rules, as well as tips and tricks, to help master the art of iPhone photography. Here’s a few of the rules she stands by:


The most basic rule of photography is one of the most important! Compose your image based on a grid of nine equally-sized squares, and align your subject either with the crosshairs, or throughout one column. Photos that follow the rule of thirds are more visually appealing because they allow your eye to flow across the image. Turn on the grid in your camera settings to take advantage of this concept.


Give your eyes some room to breathe. Negative space is the emptiness of a photo and can be used to your benefit when capturing an otherwise busy element, such as our beautiful skyline. Using what we learned with the Rule of Thirds, let the skyline sit on the bottom portion of your grid and allow the top two-thirds to be filled with sky. But be careful with this technique! If your photo looks unintentionally empty, or if you have to search for the subject matter, use cropping to remedy the excess space.


Achieve perfect exposure and focus in your photos by utilizing the iPhone’s AE/AF Lock. When capturing your subject, tap on the screen as if you were normally focusing in. Rather than releasing, though, keep holding for 3 to 5 seconds until the focus square flickers. Now you’ve locked the exposure on that subject no matter where you move the camera! This setting is especially helpful in difficult lighting situations.

If all else fails, use our number one rule: never digitally zoom! Digitally zooming adds pixels and lowers picture quality. The camera is also more sensitive to movement when digitally zoomed. So, unless you have hands of a surgeon, the chances of your photos coming out blurry is high. If you need to be closer, walk, and if you can’t walk, crop the photo later.

These are just a few of our rules that we use to elevate our Instagram game. Have any iPhone photography rules you live by? Share them with us below.