CTO: Chief Therapy Officer

Sometimes my husband, Scott, jokes that my title isn’t Owner and Event Strategist – it’s actually CTO. But that doesn’t stand for Chief Technical Officer. It stands for Chief Therapy Officer.

Before you imagine my employees lying down on a couch pouring out their problems while I take notes, let me explain. In the event and meeting planning industry, people always come first. As the leader of an organization that is rapidly growing and changing, I am responsible for providing guidance and leadership to more team members than Red Velvet Events has ever had. Our group consists of seasoned RVE veterans as well as new faces. Because everyone comes to the table with different experience levels, skills, and knowledge of the organization’s history, it’s crucial for me to listen when employees have questions so I can provide guidance and keep everything running smoothly.

RVE is part of the service industry, which is why it’s essential for us to have people on staff who care about our work, our clients, and helping people in general. And – as anyone who’s passionate about his or her job will tell you – caring can lead to conflict. Everyone has the best of intentions, but sometimes those intentions aren’t enough to prevent the occasional communication mishap or misunderstanding. People are human, and everyone makes mistakes.

As the Chief Therapy Officer, one of my main responsibilities is helping employees understand how to own up to a mistake and make it right. That’s why it’s so important for me to listen to my team members. I want them to know they can always come to me to figure out how to resolve mistakes without blaming others, and how to ensure those missteps don’t happen again.

We pride ourselves on our work and our commitment to constantly improving. One new project I am committed to is developing and enhancing our internal appreciation strategies. I couldn’t do the work I do without our team, and I always want them to know how valued they are. If you have internal celebration or appreciation structures set up at your organization, I would love to hear about them! Feel free to leave a comment or e-mail me. Your friendly neighborhood Chief Therapy Officer and her staff thank you in advance!