Frequently Asked Questions About Event Planning

One of the best parts of my job is interacting with students. It’s very rewarding to give advice to today’s young adults and help them become tomorrow’s leaders. When the McCombs School of Business at The University of Texas at Austin asked me to deliver their commencement address this past winter, it was one of the most thrilling and humbling moments of my life!

Every time I speak to students, I find that some of the same questions arise. Since these questions are clearly popular, I thought sharing them – and my answers – would be useful. If you’re considering a career in event planning, I hope you find this information helpful!

Q: Did you know that you wanted to go into event planning when you were in college?
A: Absolutely not! In fact, if you attend business school, you’re groomed to work your way up the ladder: to go get your MBA, then go back to the firm where you started and work your way up to become a partner. I chose a very non-traditional career path, and I have no regrets about that!

Q: How did you know your business would succeed?
A: I had no idea whether it would succeed or not. It wasn’t – and it still isn’t – easy to run your own business, even with 11 successful years behind you and your team. What keeps me going every morning is knowing that we are building a great business and helping our clients stage events that have a massive and quantifiable impact on their sales and marketing efforts. Their events make their businesses better – and they make our business better, too!

Q: What do you think makes you or organization different from your competitors?
A: I would say it’s three things: our internal process, our approach to solving problems and our team. I take a lot of pride in my team, and I’m very selective about who I invite to be a part of it. It’s very important to me that every person who represents Red Velvet Events is not only growing as a professional, but is also given the tools to be able to do creative and memorable work for every one of our clients, every time.

Q: What is your most memorable event?
A: This has become a very hard question to answer. With 11 years behind RVE, I am humbled by all the great events we’ve had the pleasure of creating and participating in. Last year alone, we had the pleasure of doing an event with President Barack Obama during his visit to Austin, so that was very memorable. I really can’t just name one event, but that definitely tops my list.

Q: What advice would you give to a student who’s thinking about a career in event planning?
A: Network and be genuine! You never know which one of your classmates might help you land your dream job or client in the future – and which one could be the person you connect to his or her dream job. Be a true friend and really get to know people for who they are, and keep in touch with a genuine interest in one another’s lives and success. In addition, never stop learning! Always recognize that there’s more you can learn about your field and about improving your skills. It’s easy to say you know it all when you feel like you’re on top of the world; but when you can take a step back and look at every opportunity as a new learning experience, you will be a better mentor, boss, manager, employee and friend. Even with all the event experience we have, I’m still learning daily.